Ford Motor Company (NYSE:F) accelerating towards hybrid sales record – TM
Northern, WI 05/06/2013 (gdpwatch) – Toyota Motor Corporation (NYSE:TM) (Closed: $114.92, Up by 0.47%) has always been the frontrunner in the gasoline-electric vehicles market. Ford Motor Company (NYSE:F) (Closed; $13.83, Up by 3.13%) has been making every effort to overthrow Toyota’s hold in the segment and said that this month, the increased demand for its C-Max and Fusion models will help it pass its 2013 record for hybrid sales in the United States. In April, the company reached a monthly record of 8,481 which took this year’s total to 29,561. In 2010, Ford’s annual record for sales such as these had been 35,496.
The model plan
Alan Mulally, the Chief Executive Officer has brought new versions of the C-Max hybrids as well as electric versions of the restructured Fusion sedan over the past one year in a bid to take on Toyota. The latter has dominated this particular segment since the early 2000’s with its line of Prius hybrids. The new Ford models build on the company’s broader effort to launch more fuel-efficient small cars to work in sync with its dominance in the utility and pickups vehicles market. The Dearborn, Michigan-based company’s analyst, Erich Merkle said that Ford is metamorphosing, increasing and conquesting sales at the fastest pace possible in America’s largest hybrid markets.
The top markets
In April, the gasoline-electric Fusion sales topped that of the Camry. Los Angeles, San Francisco and Washington D.C are some of the top markets for this Fusion hybrid range of cars in 2013. Last month, Ford had a share of 18 percent of hybrid sales in the U.S and this has been the highest it has reached. It was also an increase from the 3 percent that it was in April 2012. Merkle said that at 58 percent, Toyota was the only company with a bigger share. According to Autodata Corp, the researcher, 3,989 Fusion hybrids were delivered in April while there was a dip of 26 percent in the sales of Toyota Camry and only 3,257 of them were sold.
On May 1 Toyota reported that there was a drop of 21 percent in deliveries of its Prius hybrids, in April and 19,889 were sold. This amounted to a 12 percent decline to 75,613 in the current year. In 2012, the comoany had sold 236,659 Prius cars in the United States. Last month, North America Chief Executive Officer for Toyota, Jim Lentz said that the drop in gasoline prices in the U.S had led to a dip in the Prius demand.