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Politics

Latino Voters in North Carolina can Make a Big Difference

October 4, 2012 by Jesse Schmitt in Politics with 0 Comments

As per Kantar Media/CMAG, one of the leading ad-tracking firms, over $11 million of funds have been used on different ads that target Hispanics in the ongoing presidential campaigns. This amount is said to be 8 times of the net amount used on Spanish ads 4 years ago. All this spending is said to be focussed around just a few important states likeNevada,Florida,Coloradoand the surprising entry in the list,North Carolina.

In last 10 years, the Hispanics have doubled in numbers in the state ofNorth Carolinareaching the 1 million mark, as per one of the recent reports by Democracy of North Carolina. 10% of total population inRaleigh’s comprises of the Latinos. TheBrentwoodneighbourhood of the city sees many people shopping at grocery stores of Hispanics; one of the most popular one being International Foods. Many of them have immigrated from Central America andMexico– seasonal workers or former migrants who settled down here after bringing their families.

There also are many Puerto Ricans like Angela Delgado. Delgado says that he was going to vote for the current president as he believes that Obama is the one who works for people that genuinely need help. The regular Puerto Rican also said that the Republicans were not going to be good to anybody.

4 years ago, over two third of the total number of Hispanic voters came up to support Barack Obama, and in the state ofCarolina, it made all the difference. Latinos make for just 3% of the net electorate inN. Carolina. Back in 2008, the current President managed to win in the state just by 14,000 votes. Since then the total number of registered Hispanics have doubled inN. Carolina.

The campaign of Obama is once again counting on these voters. The campaign worked for many months to organize and streamline the Latino votes through canvassing, registering more Hispanics in the neighbourhood and phone banking. The state not only is crucial to Obama but Romney’s campaign is also working on Latinos realizing how big a game changer the region could be.

So, let’s wait and watch if all the money blown on this campaign bites the dust, or actually turns out to be fruitful during the course of Presidential Elections.

About Jesse Schmitt

Jesse Schmitt has been a journalist for almost 10 years.  She started her career at United Press International in Providence, Rhode Island and has worked as a journalist in Washington, DC, Southern California, London and New York. Since 2005, she has written the biweekly ShortCuts column for The New York Times business section. Her personal finance columns received a Best in Business award in 2011 from the Society of American Business Editors and Writers.

View all posts by Jesse Schmitt →

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